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Lose It! · B2C · weight loss app

Add ads to the free app, one-off purchases, and affiliate partner deals

Unknownupsell-expansionpartnerships

What they did

Implemented ad-based monetization in the free product, one-off in-app purchases, and in-app partnerships earning affiliate revenue. A higher subscription tier is still under consideration.

In their words

The Hidden Cost of Underpricing Your Subscription – Patrick Rills, Lose It!

Play from 11:49
11:40

David BernardI'm wondering if if you did consider a higher tier of price versus raising the price for everybody, and and why you decided against doing that.

11:49

Patrick RillsUh we're considering all options. Uh higher higher tier is not off the table. Uh we've since implemented, you know, ad-based monetization in the free product. Uh we're looking to monetize in all sorts of ways. We've added in-app purchases, one-off in-app purchases in the app. We've added partnerships in the app, you know, affiliate revenue, so nothing's off the table. I would say we have not decided against it. We're we're always open to new ideas to monetize.

12:19

David BernardBut the decision was to raise the the floor, raise the the main primary subscription price, and that still leaves the opportunity to to add tiers on top and and explore other monetization.

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Tags: ads-monetization, one-off-iap, affiliate-revenue