Lose It! · B2C · weight loss app
Add ads to the free app, one-off purchases, and affiliate partner deals
What they did
In their words
The Hidden Cost of Underpricing Your Subscription – Patrick Rills, Lose It!
David BernardI'm wondering if if you did consider a higher tier of price versus raising the price for everybody, and and why you decided against doing that.
Patrick RillsUh we're considering all options. Uh higher higher tier is not off the table. Uh we've since implemented, you know, ad-based monetization in the free product. Uh we're looking to monetize in all sorts of ways. We've added in-app purchases, one-off in-app purchases in the app. We've added partnerships in the app, you know, affiliate revenue, so nothing's off the table. I would say we have not decided against it. We're we're always open to new ideas to monetize.
David BernardBut the decision was to raise the the floor, raise the the main primary subscription price, and that still leaves the opportunity to to add tiers on top and and explore other monetization.
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More from this episode
- Retest higher prices you once rejected; double the yearly price if it breaks evenTest broke even for the first time; rollout matched tests and gives room for paid ads
- Build in-app sales timed to each user's journey, with deeper discounts off a higher priceHigher base allows 25-75% discounts to more users; no conversion numbers
- Raise the price only for new users; keep current subscribers on their old priceAvoided an untestable churn risk; no numbers on the effect
- Keep the free version good enough to reach the goal without payingRetention very stable after doubling the price, per guest
Tags: ads-monetization, one-off-iap, affiliate-revenue