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The last onboarding page before the paywall asks 'Where did you hear about Value Study?'. It is optional and includes an 'Other' free-text field, which the founder prefers because people name specific art teachers, classes, online courses and books (one was a German book whose author he contacted to confirm she meant the app). Used to track down the courses and people recommending the app.

Posted a video on his personal account of himself singing in French with the lyrics and translation; it got a lot of engagement, mostly shares and new follows. Instead of relying on his personal audience, he created a separate page just for this content (not about him). It grew faster than his personal page, to 200,000 followers in under a year. He treated that as social proof that people want to learn with songs and then built an MVP. He says you can also build an audience from scratch to test an idea.

Shotsy's whiteboard explainer ad is 32 seconds: the first half is hand-drawn sketches explaining something users are confused about (why day three after a GLP-1 shot feels worse), the second half shows the app as the answer. Other animated explainer ads in the same style were among Shotsy's top-performing ads, one running 23 days. The host's AI remake keeps the structure (about 30 seconds, a question the audience has, sketches drawn on the board, the app at the end, a download call to action) with a new topic and new lines.

Lyzr told prospects honestly that it didn't know if the AI SDR would work, but asked them to sign a 12-month contract. Lyzr worked with AWS, which has a program to fund pilots, so the first three months were paid by AWS and the remaining nine by the customer; if it worked, they converted into a paying customer. This let them show the product with no upfront cost to the buyer, booked as contracted ARR.

Before launch, told his Instagram audience 'I'm building an app, sign up for the wait list', keeping it suspenseful rather than revealing everything, then launched to that list.

Short AI-generated UGC ads built in MaxFusion with three parts: a hook that stops the scroll (take ideas from current TikTok trends), a plain explanation of the use case, and a call to action to download. Example 1: an AI creator says 'Everyone keeps asking how people make those viral AI character videos. You don't need editing skills... open it, pick a character, type what you want them to say, hit generate... Download Cantina.' Example 2 (more obviously AI): an 'emotional support brick' that got a product launch video made in Cantina, ending 'Try it. Download Cantina.' The point is installs, so no cinematic production; cheap to make, so many angles can be tested on Meta.