Brainrot · B2C · gamified screen time app
Tease your app to your followers and ask them to join a waitlist
About $10,000 on launch day
Workedpr-launchfounder-brand
What they did
Before launch, told his Instagram audience 'I'm building an app, sign up for the wait list', keeping it suspenseful rather than revealing everything, then launched to that list.
What happened
Launch did about $10,000 in the first day; the app started at ~$10K/month.
- Stage
- launch
This shipped together with other changes, so the result can't be credited to this alone.
“I just was keeping it kind of suspenseful, so I was, "I'm building an app, sign up for the wait list." I was kind of building the suspense, and then when I launched it did about $10,000, I think, in the first day.”
Related topics
Get tactics like this every Monday
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