Brainrot · B2C · gamified screen time app
Do 10 times more of whatever channel is already bringing users
Influencers and paid ads drove growth from ~$10K to ~$400K/month; no channel numbers
Workedinfluencerpaid-social
What they did
Influencer content and paid ads were what drove early growth, so they scaled those rather than spreading into new channels ('if something is working, try to do 10 times more of that thing'). Uses Apphud for paid ads attribution. No spend, creator terms or platforms given.
What happened
Credited, with analytics and the co-founder, for growth from ~$10K/month to ~$400K/month.
- Stage
- growth
This shipped together with other changes, so the result can't be credited to this alone.
“If something is working, try to do 10 times more of that thing. For us the thing that enabled early growth was influencer content and paid ads. And so we just simply scaled what we knew, and that's what allowed us to grow.”
Related topics
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