Brainrot · B2C · gamified screen time app
Find what your most active users do, then get everyone else doing it
Founder calls it a big unlock; no numbers
Workedanalytics-attributionproduct-activation
What they did
After launch, used live usage data to separate power users from casual users and study the power users. His recommended setup: send sampled analytics events to a provider like Mixpanel or PostHog, let Claude or Codex analyze them, find the activation moment and the most active cohorts, and steer the rest of the users toward those behaviors. Brainrot uses Mixpanel and Firebase for analytics.
What happened
Described as 'a big unlock' for growth; no metrics given.
- Stage
- growth
“And you can begin to over time understand who are your power users and who are your casual or average users. And you really, really want to know and understand those power users. So you need to start looking at the analytics, and this was something that was a big unlock for us.”
“Analytics should be sampled and sent to some kind of analytics provider like Mixpanel or PostHog. And you should let Claude or Codex have at it and really understand what your users are doing. Understand the activation moment.”
Related topics
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