Brainrot · B2C · gamified screen time app
Post about your founder journey to build a following before you launch
100K-150K Instagram followers before launch; fed a ~$10K first day
Workedfounder-brand
What they did
While working as a corporate software engineer, made content telling his own story as an aspiring entrepreneur ('daily vlogs' per the host), inspired by indie hackers like Pieter Levels who have built-in distribution for every launch. Grew to roughly 100K-150K Instagram followers before building Brainrot.
What happened
Had 100K-150K Instagram followers before launch, which gave the app day-one users and ~$10K in revenue on launch day.
- Stage
- pre-launch
“So I started making content along the way, just telling my story. And eventually that began to resonate with some people. I built up a little bit of a following online.”
“these kind of tech Twitter guys who had this in-built distribution and every time they'd launch a new website or a new product, they would already have users from day one.”
Related topics
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More from this episode
- Brainrot: Tease your app to your followers and ask them to join a waitlistAbout $10,000 on launch day
- Brainrot: Find what your most active users do, then get everyone else doing itFounder calls it a big unlock; no numbers
- Brainrot: Do 10 times more of whatever channel is already bringing usersInfluencers and paid ads drove growth from ~$10K to ~$400K/month; no channel numbers
- Brainrot: Bring on a co-founder whose skills complement yoursFounder calls it a huge force multiplier; no numbers
- Brainrot: Give an app blocker a virtual pet that gets sicker as you scrollBecame a ~$400K/month app; no numbers tied to this choice