Benchmarks
Numbers founders said out loud: what they pay creators, what they charge, how their funnels convert. Every figure links to the interview it came from.
- What apps pay UGC creators and influencersPer-video fees, monthly retainers and view bonuses app founders said they pay creators, each linked to the interview.53 figures
- What subscription apps chargeWeekly, monthly, annual and lifetime prices that app founders said they charge, with context and a link to each interview.154 figures
- App funnel conversion ratesTrial-to-paid, install-to-paid and view-to-download conversion rates that app founders reported, each linked to the interview.61 figures
- What apps pay for ads and viewsCPMs, cost per install and cost per acquisition that app founders reported for Meta, TikTok and creator content.38 figures
- App retention and churn ratesDay 1, day 30 and yearly retention and churn rates app founders reported, each linked to the interview.31 figures
- App and startup revenue founders sharedMRR, ARR and monthly revenue that app founders stated on podcasts, company by company, each linked to the interview.240 figures
- App sale prices, valuations and fundingWhat apps sold for, their valuations, and how much founders raised, as stated in interviews.37 figures