App sale prices, valuations and funding
Sale prices, valuations and funding amounts guests stated. Deal terms are often only partly disclosed.
97 figures · updated 2026-11-10
Sale prices
Median $350K across 21 figures, from $18K to $60,000M.
| Who | Metric | Value | Context | Said in |
|---|---|---|---|---|
| benchmarkPrice range where listing an app on Flippa is fine; above that, use a broker | exit price | USD 10K–50K approximate | App Masters 2026-05-1614:37 | |
| App Steve Young bought for $18,000 that flopped | exit price | USD 18K/one-time | price App Masters paid; the app flopped | The Superwall Podcast 2026-07-2241:46 |
| Small app Steve sold on Flippa | exit price | USD 20K/one-time | Sold via Flippa; earlier described as 'under 50,000, above 10,000' | App Masters 2026-05-1614:37 |
| benchmarkApp price below which a valuation model may be unnecessary | exit price | USD 50K approximate | App Masters 2026-04-1131:42 | |
| Florin Pop's first successful SaaS | exit price | USD 50K/one-time approximate | Sale price of the SaaS | Starter Story 2026-02-011:48 |
| Runify | exit price | USD 100K/one-time approximate | Episode title figure ('$100k exit') | The Superwall Podcast 2026-03-170:00 |
| DuckMath | exit price | USD 120K/one-time | Sale price to a bigger game-site company, paid via Escrow | Starter Story 2026-03-011:20 |
| Runify | exit price | USD 180K/one-time estimate | Host's computed valuation (5x ARR on $3K MRR) | The Superwall Podcast 2026-03-1748:00 |
| Feather | exit price | USD 250K/one-time | Starter Story 2026-01-073:54 | |
| Feather | exit price | USD 250K/one-time approximate | Price Tibo paid to acquire Feather | Starter Story 2025-12-072:44 |
| Steve's acquired health and fitness app | exit price | USD 350K approximate | Price Steve paid (~3x annual earnings), funded by a loan plus earnout and seller note | App Masters 2026-04-1134:32 |
| aggregateBlueThrone acquisition deal sizes | exit price | USD 1M–50M approximate | Current deal-size range; early deals were under $1M | App Masters 2026-04-1146:47 |
| Breathwrk | exit price | USD 2.2M/one-time | Peloton acquisition of Breathwrk, per Peloton's SEC filing as summarized by ChatGPT | App Masters 2026-10-062:15 |
| Brazilian solo founder's app acquired by BlueThrone | exit price | USD 4M/one-time approximate | 'over $4 million', bootstrapped, paid straight to the founder | Sub Club by RevenueCat 2025-10-15 |
| Tweet Hunter | exit price | USD 8M/one-time approximate | Combined acquisition of Tweet Hunter and Taplio | Starter Story 2025-12-071:14 |
| Evernote | exit price | USD 100M estimate | Sub Club by RevenueCat 2023-09-2026:37 | |
| DocSend | exit price | USD 140M/one-time approximate | Dropbox's acquisition of DocSend; guest cites it as why he would not sell to Dropbox for $30M yet | Top Founders with Nathan Latka 2026-11-1015:30 |
| MyFitnessPal | exit price | USD 475M | Under Armour acquisition | The Superwall Podcast 2026-07-1043:46 |
| MyFitnessPal | exit price | USD 500M/one-time approximate | Cited as the most successful fitness-tech outcome around 2015 | Sub Club by RevenueCat 2023-05-1710:20 |
| PlayOn | exit price | USD 800M approximate | Sold to KKR | Sub Club by RevenueCat 2023-09-2049:15 |
| Cursor | exit price | USD 60,000M approximate | Guest's description of Cursor's exit 'to Elon Musk' | App Masters 2026-06-201:02:50 |
Valuations
Median $1,125M across 20 figures, from $1M to $11,000M.
| Who | Metric | Value | Context | Said in |
|---|---|---|---|---|
| Formula Bot | valuation | USD 1M estimate | 'valued at over a million dollars'; intro claim only, no basis given in the body | Starter Story 2024-02-110:00 |
| Savvy Navvy | valuation | USD 15M approximate | Valuation of the latest crowdfunding round (host says dollars) | Sub Club by RevenueCat 2026-08-05 |
| Lyzr | valuation | USD 50M | Series A valuation; guest says it was priced purely as a multiple of ARR growth | Top Founders with Nathan Latka 2026-11-0319:44 |
| Akool | valuation | USD 100M approximate | Last priced round | Top Founders with Nathan Latka 2026-10-0615:51 |
| Lyzr | valuation | USD 250M | Series A+ valuation, 5x the Series A four months earlier | Top Founders with Nathan Latka 2026-11-0320:17 |
| Akool | valuation | USD 500M estimate | Guest's view of a realistic valuation for the next round ('half of' $1B); host suggested $1B, guest called it a stretch | Top Founders with Nathan Latka 2026-10-0616:13 |
| airSlate | valuation | USD 800M estimate | Guest's optimistic estimate | Top Founders with Nathan Latka 2026-10-147:25 |
| Flo | valuation | USD 1,000M approximate | $1B+; first women's health unicorn | The Superwall Podcast 2026-07-1010:13 |
| Flo | valuation | USD 1,000M approximate | Sub Club by RevenueCat 2024-11-2753:56 | |
| Flo | valuation | USD 1,000M approximate | Sub Club by RevenueCat 2024-10-0211:20 | |
| airSlate | valuation | USD 1,250M approximate | Top Founders with Nathan Latka 2026-10-147:04 | |
| Life360 | valuation | USD 1,800M | Market cap on NASDAQ and ASX, checked by host the morning of recording | Sub Club by RevenueCat 2025-05-141:34 |
| Gamma | valuation | USD 2,000M estimate | Series B from Andreessen Horowitz; 'north of' $2B | Sub Club by RevenueCat 2026-04-15 |
| Duolingo | valuation | USD 4,000M–5,000M estimate | Market cap guess; Jacob first guessed 'single low double digit billions', David said four to five (billion) | Sub Club by RevenueCat 2026-07-08 |
| Life360 | valuation | USD 4,000M approximate | Market cap in USD, listed on Australian market; 'almost' | Sub Club by RevenueCat 2026-05-13 |
| Clubhouse | valuation | USD 4,000M estimate | Sub Club by RevenueCat 2023-10-0424:16 | |
| Lovable | valuation | USD 6,000M approximate | Starter Story 2026-05-284:18 | |
| Duolingo | valuation | USD 10,000M approximate | Sub Club by RevenueCat 2024-12-2352:36 | |
| Duolingo | valuation | USD 10,000M approximate | Just crossed a $10B valuation | Sub Club by RevenueCat 2024-01-2441:21 |
| Bending Spoons | valuation | USD 11,000M approximate | Sub Club by RevenueCat 2025-11-12 |
Money raised
Median $5.8M across 56 figures, from $0 to $200M.
| Who | Metric | Value | Context | Said in |
|---|---|---|---|---|
| Practice by Numbers | funding raised | USD 0 | Top Founders with Nathan Latka 2026-08-1111:52 | |
| Coconote | funding raised | USD 10Kper founder /one-time approximate | Founders' own money put in upfront, not outside funding | Sub Club by RevenueCat 2026-03-18 |
| Fitted | funding raised | USD 10K approximate | Raised from a friend to fly the team to a Palm Springs build week | The Superwall Podcast 2025-12-233:54 |
| Nomorobo | funding raised | USD 25K/one-time | Half of the $50,000 FTC Robocall Challenge prize, split between two winners of ~800 entrants | Sub Club by RevenueCat 2023-11-015:32 |
| Visible | funding raised | USD 50K/one-time approximate | first angel round target to cover founders' rent for 12 months | Sub Club by RevenueCat 2026-08-19 |
| MySwimPro | funding raised | USD 50K/one-time | University of Michigan startup accelerator | Sub Club by RevenueCat 2024-02-215:57 |
| Nomorobo | funding raised | USD 50K/one-time estimate | First close on a convertible note opened for $500K | Sub Club by RevenueCat 2023-11-0131:40 |
| Qobra | funding raised | USD 100K/one-time | Pre-seed from 7 business angels, incl. Partoo's CEO | Top Founders with Nathan Latka 2026-09-293:14 |
| Rashid's college fintech investment app | funding raised | USD 100K/one-time | friends and family round | Starter Story 2026-08-234:42 |
| Sunflower | funding raised | USD 100K/one-time approximate | founder's own money put in before the first outside round | The Superwall Podcast 2026-04-0339:53 |
| Breathwrk | funding raised | USD 200K approximate | Seed funding, per ChatGPT | App Masters 2026-10-061:49 |
| Journy | funding raised | USD 250K/one-time | Bridge round from 500 Startups | App Masters 2026-06-204:03 |
| Nomorobo | funding raised | USD 250K/one-time approximate | Next close on the rolling note, later extended up to ~$1M | Sub Club by RevenueCat 2023-11-0131:40 |
| Sunflower | funding raised | USD 350K/one-time approximate | first small round from people the founder had made rich at Rupa | The Superwall Podcast 2026-04-0340:26 |
| Swipe.by | funding raised | USD 450K/one-time | Non-dilutive capital from Founderpath, fixed monthly payments | Top Founders with Nathan Latka 2026-09-017:43 |
| BoldVoice | funding raised | USD 500K/one-time approximate | First term sheet (pre-YC), obtained after the manual concierge pilot | Sub Club by RevenueCat 2026-09-16 |
| Sociaaal | funding raised | USD 1M approximate | pre-seed equity; no equity since | The Superwall Podcast 2026-07-303:44 |
| Doublespeed | funding raised | USD 1M/one-time | a16z Speedrun investment | The Superwall Podcast 2025-11-1127:31 |
| Nomorobo | funding raised | USD 1M approximate | Pre-seed tranche on rolling convertible notes | Sub Club by RevenueCat 2023-11-0131:40 |
| MySwimPro | funding raised | USD 1.2M approximate | Total raised, mostly via several equity crowdfunding rounds | Sub Club by RevenueCat 2024-02-215:57 |
| Nomorobo | funding raised | USD 1.25M approximate | Series A tranche that got the company to profitability | Sub Club by RevenueCat 2023-11-0131:40 |
| RevenueCat | funding raised | USD 1.5M approximate | Sub Club by RevenueCat 2025-01-2237:20 | |
| Podcast App | funding raised | USD 1.5M approximate | Total raised including YC; earlier money from Streema co-founders and the founders | Sub Club by RevenueCat 2023-10-0416:27 |
| Ad Hoc Labs | funding raised | USD 2M approximate | VC round raised within about a year of launch | Sub Club by RevenueCat 2025-12-10 |
| Nomorobo | funding raised | USD 2.25M approximate | Total raised over the life of the company (a little over $2.25M) | Sub Club by RevenueCat 2023-11-0131:28 |
| Guest's original startup employer that raised $3M after her launch video | funding raised | USD 3M/one-time | Round Eunice says her viral cinematic launch video helped raise | The Superwall Podcast 2025-10-216:17 |
| Massive | funding raised | USD 3M | Raised from VCs for the pre-pivot product | The Superwall Podcast 2025-10-032:00 |
| Qobra | funding raised | USD 5M/one-time | Seed round | Top Founders with Nathan Latka 2026-09-298:10 |
| Sunflower | funding raised | USD 6.5M approximate | YC, a16z Speedrun, Flybridge-led seed, angels | The Superwall Podcast 2026-04-0338:29 |
| Lyzr | funding raised | USD 8M/one-time | Series A led by Rocketship, Accenture Ventures participating | Top Founders with Nathan Latka 2026-11-0319:35 |
| PadSplit | funding raised | USD 10M/one-time estimate | Host's guess at the Series A; guest answered with the total instead | Top Founders with Nathan Latka 2026-10-2716:09 |
| TJM Labs | funding raised | USD 10M/one-time | Series A; mainly funded the EncoreRx acquisition | Top Founders with Nathan Latka 2026-10-2015:30 |
| Akool | funding raised | USD 10M approximate | Total over 4+ years; new priced round in the works | Top Founders with Nathan Latka 2026-10-0615:31 |
| Qobra | funding raised | USD 10M/one-time | Series A | Top Founders with Nathan Latka 2026-09-298:10 |
| Portola | funding raised | USD 10M | Seed round including the earlier pre-seed plus the lead investor's follow-on | Sub Club by RevenueCat 2025-04-028:49 |
| StudyFetch | funding raised | USD 11.5M/one-time | Series A from Owl Ventures and the College Board | The Superwall Podcast 2026-05-267:46 |
| Lyzr | funding raised | USD 14.5M | Total raised to date | Top Founders with Nathan Latka 2026-11-0321:36 |
| TJM Labs | funding raised | USD 15M/one-time | Series A1; mainly funded the Pharmasol acquisition | Top Founders with Nathan Latka 2026-10-2015:30 |
| PadSplit | funding raised | USD 20M/one-time estimate | Host's guess at the Series B; guest answered with the total instead | Top Founders with Nathan Latka 2026-10-2716:09 |
| Reframe | funding raised | USD 24M approximate | The Superwall Podcast 2026-03-1755:09 | |
| guest's prior file-sharing company | funding raised | USD 26M approximate | App Masters 2026-09-1247:59 | |
| Cents | funding raised | USD 30M/one-time | Employee tender (secondary liquidity) within the Series C | Top Founders with Nathan Latka 2026-09-1712:07 |
| Stitcher | funding raised | USD 30M estimate | Sub Club by RevenueCat 2023-10-048:31 | |
| PadSplit | funding raised | USD 40M approximate | Total equity raised to date | Top Founders with Nathan Latka 2026-10-2716:15 |
| Abound | funding raised | USD 45M approximate | Over $45M raised | App Masters 2026-10-037:32 |
| airSlate | funding raised | USD 51M–52M/one-time approximate | Top Founders with Nathan Latka 2026-10-147:04 | |
| TJM Labs | funding raised | USD 75M/one-time | Series B from Elephant; includes some secondary | Top Founders with Nathan Latka 2026-10-2016:20 |
| 11x | funding raised | USD 80M/one-time estimate | Andreessen Horowitz investment in 11x, per guest | Top Founders with Nathan Latka 2026-11-035:18 |
| TJM Labs | funding raised | USD 100M approximate | Total across Series A, A1 and B in about 6 months | Top Founders with Nathan Latka 2026-10-2013:34 |
| Luminary | funding raised | USD 100M approximate | Raised out of the gate; launched with ~50 premium shows | Sub Club by RevenueCat 2023-10-0427:45 |
| Cents | funding raised | USD 110M/one-time | Series C close, including some secondaries | Top Founders with Nathan Latka 2026-09-1712:07 |
| Cents | funding raised | USD 140M/one-time | Series C total including employee tender | Top Founders with Nathan Latka 2026-09-1710:21 |
| airSlate | funding raised | USD 150M estimate | Including loans | Top Founders with Nathan Latka 2026-10-146:45 |
| Flo | funding raised | USD 200M/one-time approximate | 200M+ from General Atlantic | The Superwall Podcast 2026-07-1010:13 |
| German scale-up the guest worked at | funding raised | USD 200M approximate | 'From a 40 million Series B to 200 million Series C'; unclear whether round size or valuation; currency not stated | Starter Story 2026-06-212:49 |
| Flo | funding raised | USD 200M/one-time | Round led by General Atlantic | Sub Club by RevenueCat 2024-10-0211:20 |
Figures are as stated in each interview and aren't independently verified. Goals, projections, illustrative numbers and before/after changes are left out. Ranges count as their midpoint in the median.