How 11x grows

In July 2024, to show what the Lyzr agent framework could do, the team built Jazon, an open-source AI SDR agent, as a free alternative to well-funded AI SDR startups like 11x (then charging $70K-$100K a year) and Artisan. They seeded it on Twitter, LinkedIn and Reddit with the message that an open-source version is available to try, so you don't have to pay that much. Demand followed, sold via AWS-funded pilots. In October 2024 they stopped because AI SDRs could mass-email but not reliably book meetings; they gave all signed-up customers the open-source version and went back to the core agent framework.