B2C · breathing exercise app

How Breathwrk grows

1 tactic and 1 figures from 1 interview.

About Breathwrk

What it is: Breathwork brand built by the guest's friend Max Gomez around a core TikTok creator

As described in the interviews, not independently verified.

Breathwrk's tactic

Breathwrk · B2C · breathing exercise app

Give equity to a creator whose fans are your target customers

TikTok account grew from zero to ~3M followers

Around 2020 Breathwrk brought on a core creator who was deeply into breathwork, whose audience overlapped the target market, and gave them meaningful equity and upside. They kept iterating until a content playbook worked, then repeated it.

Workedinfluencerorganic-short-video

The Superwall Podcast · 2025-12-23

Breathwrk by the numbers

Metric	Value	Context	Said in
followers	3M followers approximate	TikTok account grown from zero around 2020	The Superwall Podcast 2025-12-23 3:04

Topics

Influencer marketing for apps1 Short-form video marketing (TikTok, Reels, Shorts)1 TikTok marketing for apps1

Interviews

Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code) · The Superwall Podcast · 2025-12-23