Breathwrk · B2C · breathing exercises app
Put a quick hands-on test with a score inside onboarding
Host found it engaging; no numbers
Unknownonboardingproduct-activation
What they did
A 'quick, little lung test' in onboarding: the user holds down a button while exhaling as long as they can, lets go, and gets an animated lung score (the host exhaled for 20 seconds and scored 70). Present both before and after the acquisition.
What happened
Host calls it a pretty cool interaction that gets users to engage
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from Breathwrk
All 9 Breathwrk tacticsMore from this episode
- Breathwrk: Build for one narrow use case instead of a broad category like meditationSold to Peloton for $2.2M after ~$200K in seed funding
- Breathwrk: Rank for the exact niche terms people search, like 'breathing exercises'Ranked well for 'breath work' and 'breathing exercises'; no numbers
- Breathwrk: Add small animations to your onboarding screensHost says it makes the app feel premium enough to charge more; no app-specific numbers
- App Masters: Add animation to your onboarding to lift conversionsClients' A/B tests show higher conversions; no numbers given
- Breathwrk: Ask about goals and preferred time, then show a 'building your plan' screen
- Breathwrk: Ask for push permission right after users pick when they want to practiceHost calls it a great way to ask; no numbers
- Breathwrk: Show the paywall before asking people to sign upHost takes it as more proof paywall-first works better; no numbers
- Breathwrk: Give your paying members an acquired app for freeDownloads and revenue look modest; mainly an add-on for members