App Masters · B2B · app marketing agency
Add animation to your onboarding to lift conversions
Clients' A/B tests show higher conversions; no numbers given
Workedonboardingexperimentation
What they did
App Masters clients A/B test onboarding with and without animation. No details on which animations, which screens or test size.
What happened
Host says animated onboarding does increase conversions in clients' tests
“we're seeing this play out with clients that we have that are AB testing this, that having some animation within your onboarding experience does actually increase conversions”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from App Masters
All 18 App Masters tactics- Label sign-in buttons 'Continue with' instead of 'Sign up with'10% better in the host's A/B test
- Price utility apps at $5 a week, $20 a year, or $30 once
- Pick 6-10 keywords for the title and subtitle; revise every two weeksHost says his apps now rank #1 for many keywords he worked on for months
- Cold-email new reporters, opening with a detail about themHost says it gets attention; no coverage results given
- Have friends mark your best 5-star review as helpful so it shows first
- Ask gender in onboarding and show one matching testimonial on the paywallIn use; an A/B test vs ratings was mentioned but the result wasn't stated
More from this episode
- Breathwrk: Build for one narrow use case instead of a broad category like meditationSold to Peloton for $2.2M after ~$200K in seed funding
- Breathwrk: Rank for the exact niche terms people search, like 'breathing exercises'Ranked well for 'breath work' and 'breathing exercises'; no numbers
- Breathwrk: Add small animations to your onboarding screensHost says it makes the app feel premium enough to charge more; no app-specific numbers
- Breathwrk: Put a quick hands-on test with a score inside onboardingHost found it engaging; no numbers
- Breathwrk: Ask about goals and preferred time, then show a 'building your plan' screen
- Breathwrk: Ask for push permission right after users pick when they want to practiceHost calls it a great way to ask; no numbers
- Breathwrk: Show the paywall before asking people to sign upHost takes it as more proof paywall-first works better; no numbers
- Breathwrk: Give your paying members an acquired app for freeDownloads and revenue look modest; mainly an add-on for members