How App Masters grows

A set of utility apps run by the show's host, App Masters appears here through experiments that were still running: a fixed price ladder, icon tests, and gender-matched testimonials on the paywall, plus a rule for deciding which apps get finished. None of the tactics report results yet.

• App Masters set several utility apps at $5 a week, $20 a year and $30 lifetime, copying a prior guest's finding that $29.99 is the best lifetime price; results were promised for later.App Masters
• The team began A/B testing icons on a newer app after Sign Panda users brought up its icon; no result was given.App Masters
• Onboarding asks the user's gender and the paywall then shows one static testimonial from someone of the same gender; a test of testimonials against ratings was mentioned, but its result was not stated.App Masters
• The stated process is to ship a good-enough app with a hard paywall, stop if downloads don't come, and otherwise aim for 5-10% trial starts, treating trial-to-paid below 30-40% as a product problem.App Masters

Summary written 2026-09-26 from the tactics below. Figures are as founders stated them.