App Masters · app growth agency and portfolio
Add Spanish (Mexico) keywords to rank in the US store
Beat Vietnamese, Korean and other extra localizations in their tests
Workedasolocalization
What they did
Of the extra localizations that the US storefront indexes, only use Spanish (Mexico) for additional US keywords; Arabic, Vietnamese, Korean and others haven't done much better. Brazil (Portuguese) or Vietnamese only if you already have traction there.
What happened
Spanish (Mexico) tends to be the best extra localization
“Easy: US, Spanish (Mexico). I don't think anything else makes that big of a difference.”
“We have yet to see Vietnamese, Korean, all this stuff do that much better than Spanish (Mexico), so that's all I would use.”
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