App Masters Apple Ads clients spending $60-70K
Run Apple's Max Conversions campaign with a cost-per-install target
Beating the agency's own Basic Plus setup on $60-70K client accounts; no numbers
Workedapple-search-ads
What they did
On client accounts spending $60-70K, tested Apple Ads Max Conversions against App Masters' own 'Basic Plus' campaign structure; Max Conversions is currently winning. Setup advice: start with 5-6 keywords you already know convert, set the target cost per install at about half your revenue per install (e.g. $3 CPI for $6 RPI), and on a tight budget start at about $30/day aiming to be profitable right away.
What happened
Max Conversions outperforming the Basic Plus setup based on current data
- Effort
- Client accounts spending $60K-$70K+
“We have a client where we're spending over $70,000, we had one that was doing 60,000, and I really thought, I really thought that our Basic Plus campaign, I made this up, would outperform Max Conversions, but it's not right now, based off the data we have.”
“start a Max Conversion campaign with some of the keywords that you know. All you need is five or six keywords”
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