An ASO-driven subscription app · B2C · host's acquired app
Use different keywords for the UK, Australia and Canada stores
Ranks really well in the UK; host gives no numbers
Workedasolocalization
What they did
Apple treats each storefront independently, so fill in English (UK), English (Australia) and English (Canada) with their own keywords rather than defaulting to the US metadata; search volumes differ by country (Australia is tiny).
What happened
The acquired app ranks really well in the UK and increasingly for main terms in the US
Related topics
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