A paid app · B2C · host's own app
Make the app free for a day through an AppAdvice promotion
Mixed in with Apple ads that ran at a loss; no separate result
Unknownpr-launch
What they did
After growing organically on ASO, ran an AppAdvice campaign making the app free, while starting Apple Ads at the same time.
- Effort
- One campaign
This shipped together with other changes, so the result can't be credited to this alone.
“Then I ran an AppAdvice campaign, did a free, and I started running Apple ads.”
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