App Masters · B2B · app marketing agency
Have friends mark your best 5-star review as helpful so it shows first
Unknownaso
What they did
The App Store shows the three most 'helpful' reviews first. Pick a five-star review (ideally one containing the right keywords), then get many friends to long press (formerly 3D Touch) it and tap 'helpful', pushing it into the top three shown on the listing.
- Effort
- Something App Masters 'used to do'
In their words
Sub Club by RevenueCat · App Store Ethics, Dark Patterns, and Rule-Breakers — Steve P. Young, App Masters“You can 3D Touch that and you can sort of hack which reviews show up first. So you can get a lot of your friends to vote the five-star that has the most famous, and now even try having the right keywords in there to try to show up higher, the first three.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from App Masters
All 17 App Masters tactics- Label sign-in buttons 'Continue with' instead of 'Sign up with'10% better in the host's A/B test
- Pick 6-10 keywords for the title and subtitle; revise every two weeksHost says his apps now rank #1 for many keywords he worked on for months
- Build a small app around one side feature of a big app, like green noiseHost says his portfolio since ~2020 was built this way; only 10-20% of apps hit
- Find a keyword you can rank #1 for, then build the app for itOwn app now #1 for its main keywords; no revenue shared
- Add Spanish (Mexico) keywords to rank in the US storeBeat Vietnamese, Korean and other extra localizations in their tests
- Grow an Android-only app with Google ads, then add Apple ads and MetaHost says Google alone hit revenue milestones; no figures; Meta not yet profitable
More from this episode
- Pay for searches-then-installs on one quiet keyword until the app ranks #1#1 for both keyword spellings and stuck there; ~$5K/month mostly organic
- App Masters: Buy App Store reviews that mention your target keywordsOne or two keyword reviews moved rankings; stopped because stores punish it
- Show the paywall's close button only after 5 secondsIncreases revenue, per the agency founder; no numbers
- Launch a simple one-feature app with a paywall that has no close buttonGrew $1K to $10K/month; 35% trial-to-paid; fell to $5K when Apple forced a close button
- Test a hard paywall against giving away one free puzzleHard paywall raised revenue; follow-up test vs more locked content, result not given
- Ask for a rating during onboarding or right after the paywall, not after 10 usesSeen to work really well across apps; no numbers
- Rootd: Show the paywall during onboarding, with a close buttonRevenue doubled
- Weather Up: Pull Google AdSense ads and move to a hard paywall with a 7-day trialAds caused bad reviews and complaints; app lost money for ~a year without them
- Launch Center Pro: Ship a big release that rides the home screen customization trend~$20K that month, then lost the lead by not iterating
- Ask web users to pay $1-$8.75 toward the trial's cost, then charge the saved cardHost was charged ~$70 by accident and did a chargeback
- Earning under $1K a month? Try a hard paywall to see if people want the appTrial-to-paid under 10% suggests no fit; 10-20% means people find value
- Change one icon on a freemium app's main screen to get more paywall views+57% paywall views
- App Masters: Pick app ideas from overlooked keywords in categories where people pay
- MyFitnessPal: Show a closable paywall each time a returning user opens the appHost resubscribed at times; no numbers