Practitioner pattern · Steve P. Young (Founder of App Masters, an app marketing agency selling ASO and growth services)
Ask for a rating during onboarding or right after the paywall, not after 10 uses
Seen to work really well across apps; no numbers
Workedasoonboarding
What they did
Instead of asking for a review after a milestone few users reach (e.g. after 10 to-dos), show the review prompt right after the first action, during the onboarding process, or right after the paywall even if the user closes it. Presented as a clean alternative to buying reviews.
What happened
Steve says App Masters has seen it work really well.
In their words
Sub Club by RevenueCat · App Store Ethics, Dark Patterns, and Rule-Breakers — Steve P. Young, App Masters“So maybe you should ask for a review right after the first one, and then get them, or during the onboarding process, which we've seen work really well, too, to balance off buying for reviews.”
“Well, show the review prompt during the onboarding process, or show it right after a paywall, even if they can X out, hit them with the review prompt.”
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