A crossword puzzle app · B2C · Steve's friend's app
Test a hard paywall against giving away one free puzzle
Hard paywall raised revenue; follow-up test vs more locked content, result not given
Workedpaywallexperimentation
What they did
A friend's highly engaged crossword app gave away one free puzzle. He A/B tested that against a hard paywall, then tested the hard paywall against a version with most content locked (users see the full catalogue but must pay to open it, as Calm does with meditations).
What happened
Revenue went up with the hard paywall versus one free puzzle; the result of hard paywall vs more locked content was not stated.
In their words
Sub Club by RevenueCat · App Store Ethics, Dark Patterns, and Rule-Breakers — Steve P. Young, App Masters“a friend of mine tested a hard paywall versus a lot of locked content. He has a crossword app and he just made one free puzzle, and he tested those two variations”
“so he tested that and he saw a boost in revenues by doing hard paywall, and then he tested hard paywall versus just more locked content.”
Related topics
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