A freemium app · B2C · App Masters video example
Change one icon on a freemium app's main screen to get more paywall views
+57% paywall views
Workedpaywallproduct-activation
What they did
In a freemium app, optimize the main page; a simple icon change on it (details in an App Masters YouTube video) led more users to open the paywall.
What happened
57% increase in paywall views.
In their words
Sub Club by RevenueCat · App Store Ethics, Dark Patterns, and Rule-Breakers — Steve P. Young, App Masters“If you do have a freemium thing, look at your main page. I put a video up how a simple icon change led to 57% increase in paywall views.”
Related topics
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