Practitioner pattern · Steve P. Young (Founder of App Masters, an app marketing agency selling ASO and growth services)
Show the paywall's close button only after 5 seconds
Increases revenue, per the agency founder; no numbers
Workedpaywall
What they did
On the paywall, hide the X/close button and make it appear about five seconds later, so some users think it is a hard paywall and start a trial. Described as an 'edgy' tactic apps use.
What happened
Steve says it does increase revenue.
In their words
Sub Club by RevenueCat · App Store Ethics, Dark Patterns, and Rule-Breakers — Steve P. Young, App Masters“The other edgy thing would be during the paywall view, waiting five seconds to show your X.”
“And then that way, it does increase revenue. It does work, but it's up to you on whether you want to do it.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
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