App Masters · B2B · app marketing agency
Ask gender in onboarding and show one matching testimonial on the paywall
In use; an A/B test vs ratings was mentioned but the result wasn't stated
Unknownpaywallonboarding
What they did
Onboarding asks male or female. The paywall shows a single, static testimonial (not a scrolling carousel) from someone of the same gender. The team also A/B tested testimonials vs ratings (rating count/average) in a case study.
What happened
Still in use; the testimonials-vs-ratings test result was cut off mid-sentence.
“one of our apps, we do do this. We ask if you're male or female.”
“on our paywall, we only have one. We don't have this scrolling one. And we have a male. So if you have a if you put female, you're gonna see a female.”
Related topics
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More from App Masters
All 4 App Masters tacticsMore from this episode
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- Run Apple Ads in every country except the US to find where buyers areFound the Netherlands: same keyword popularity as the US, difficulty 17 vs ~60
- Give Apple Ads max-conversion 5-10 top keywords, a high tap bid and a target install costAgency says it works across clients ($80K for one); 'Basic Plus' setup sometimes beats it
- Drop the $1.99 monthly plan because 90% buy the $10 yearly oneSales went down; the monthly price was the anchor that made $10/year look cheap
- Calm: Show only a yearly plan on the paywallMonthly plan was back within 2-3 weeks; observed from outside
- Add a hard paywall to an app that used to be freeWorked well for revenue, but brought many 1-star reviews from people who reinstalled
- Give ad-driven users a hard paywall and App Store searchers a closable oneFounder said it worked really well; no numbers
- App Masters: Price utility apps at $5 a week, $20 a year, or $30 once
- Sign Panda: Give free lifetime access through the Indie App Santa promotionUsers emailed feature requests and said the icon made them download; no numbers
- App Masters: Test different app icons on a new utility app
- Grow with Meta ads alone before adding any other channel$4M+ ARR for one client and ~$1M MRR for another, Meta only
- Value Study: Give existing users 3 months' notice before charging for a free app90-99% of existing users happy to pay; new users complained
- Value Study: Find UGC creators on Collabstr and work with micro-influencersDeveloper calls it a great success; one creator had a big impact; no numbers
- Switch from a paid app to free with purchases, then to subscriptionsMade more money at each step, per the friend; no numbers
- Show different prices depending on what people answer in onboardingHeard it works really well; app unnamed, no numbers