An app bought in 2022 · B2C · host's former app
Add a hard paywall to an app that used to be free
Worked well for revenue, but brought many 1-star reviews from people who reinstalled
Mixedpaywall
What they did
After buying a long-free app in 2022, the new owners added a hard paywall shown to first-time downloads; users who deleted and reinstalled also hit it.
What happened
Revenue side 'worked really well' (no numbers), but it generated a lot of one-star reviews from former free users.
“Hard paywall did work for an app that we purchased back in 2022.”
“if you delete the app and reinstalled it, well shoot, you're gonna see that paywall. So we got a lot of one-star reviews”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
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