A friend of the host, app developer since ~2013
Switch from a paid app to free with purchases, then to subscriptions
Made more money at each step, per the friend; no numbers
Workedpricing
What they did
Starting around 2013, a friend's apps went paid upfront -> free with in-app purchases -> free with subscriptions.
What happened
Revenue rose at each step (no figures).
“a friend of mine had started with paid apps, made some money, then went to free with in-app purchases, made more money, then went to free with subscriptions, made even more money”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
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