Value Study · B2C · art reference app
Give existing users 3 months' notice before charging for a free app
90-99% of existing users happy to pay; new users complained
Workedpricingcustomer-support
What they did
App was free for years; the developer slowly raised charges, giving existing users three months' heads-up before the change.
What happened
An estimated 90-99% of existing users were happy to pay; new users were the ones who complained.
Related topics
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