B2C · art reference app

How Value Study grows

2 tactics and 4 figures from 1 interview.

About Value Study

What it is: Art reference app that turns images into value studies (light/dark patterns without color)
Who it's for: Artists who already know what a value study is
Business model: Freemium with subscription and lifetime; free for years before charging

As described in the interviews, not independently verified.

Value Study · B2C · art reference app

90-99% of existing users happy to pay; new users complained

App was free for years; the developer slowly raised charges, giving existing users three months' heads-up before the change.

Workedpricingcustomer-support

App Masters · 2026-09-19

Value Study · B2C · art reference app

Developer calls it a great success; one creator had a big impact; no numbers

Used Collabstr to hire UGC creators; worked with micro-influencers, one of whom (based in Colombia) had a large impact.

Workedugc-creatorsinfluencer

App Masters · 2026-09-19

Metric	Value	Context	Said in
count	260 searches	Search volume for 'value study' per Keywords Everywhere (Google)	App Masters 2026-09-19 17:33
count	3,000 ratings approximate	App Store ratings count (3,000+)	App Masters 2026-09-19 17:33
rating	4.8 stars	Average App Store rating	App Masters 2026-09-19 17:33
share	90–99% estimate	Share of existing (previously free) users happy to pay after the switch to paid	App Masters 2026-09-19 1:09:43