Value Study · B2C · value study app for painters
Show what the app does in the first screenshot, not a menu
Unknownaso
What they did
Until 2025 the listing used colorful rotated-device screenshots whose first screen was the app menu; the actual value study only appeared on the fourth screenshot. Replaced them with screenshots that make clear what the app is for from the first one. Founder is still not happy and has more changes planned from the App Masters audit.
- Stage
- growth
In their words
App Masters · From Weekend Project to $61K“having the first screen be a menu, although it shows what you get as the moment you go into the app, it didn't quite feel right as something for advertising it.”
“the actual value value study does not really come up until the fourth slide on on the first App Store listing there was probably um not ideal.”
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More from Value Study
All 23 Value Study tacticsMore from this episode
- Value Study: Name your app after the term people already learn in classSteady users for years with no marketing; trade-off is a hard-to-brand name
- Value Study: Rank for many small, specific keywords that only your real users search1,000+ keywords ranked; low volume but high conversion
- Value Study: Win over teachers, who hand your app to a whole class at onceMain growth driver; teachers share with ~30 students at a time; founder says paid outreach to them struggled
- Value Study: Sell school licenses through a separate schools-only appDidn't work; no school took it
- Value Study: Turn the workarounds users show you into built-in featuresFounder says it worked; no numbers
- Value Study: Remove a feature people call confusing once a newer one covers itBackfired; many users who relied on it complained
- Value Study: Ask an optional 'Where did you hear about us?' with a free-text box31,000 answers; free text names specific teachers, courses and books
- Value Study: Ask which mediums users work in so the app feels made for them
- Value Study: Translate your app into several more languagesPaying users in the new languages; Dutch became common out of nowhere
- Value Study: Add a one-time Pro unlock to an app that has always been freeAbout £200 a month, steady; most users stayed free and missed key features
- Value Study: Announce 3 months ahead that the free tier ends; lifetime buyers keep accessClear spike in lifetime purchases before the switch; no review backlash mentioned
- Value Study: Drop the free tier and charge everyone a small amountSubscriptions and lifetime sales rose; revenue doubled in a year to $61K
- Value Study: Offer a lifetime plan next to the yearly plan50% lifetime, 50% yearly until the Android launch
- Value Study: On Android, replace the hard paywall with a soft paywall trialAndroid reviews recovered from very bad
- Value Study: Reply personally to every support email and fix bugs right awayMany reviews name the founder; turned angry users into five-star reviewers
- Value Study: Hire a cheap influencer with a big following in another language$4,000 in one week and a lasting lift; broken Android translations brought bad reviews
- Value Study: Run an ad in the main print magazine for your hobby nicheRoughly broke even; reached people who wouldn't have found it
- Value Study: Run Meta ads for a niche hobby appNo positive ROI yet; only dabbled
- Value Study: Add a tip jar to your settings menu$157 in tips this year, covering the developer fee
- Value Study: Test higher prices in the US firstSettled on a price about halfway up; no numbers
- Rank number one for your niche's main keywordsAbout $30K MRR; #1 for ~10 related terms
- Add Meta ads once organic growth in your niche levels offRevenue doubled or tripled; took time
- Raise your yearly price from $29.99 to $49.99Good so far, per a viewer; no numbers
- Show 2-3 screens of benefits and testimonials right before the paywallWon the client's test against the other onboarding version