Value Study · B2C · value study app for painters
Hire a cheap influencer with a big following in another language
$4,000 in one week and a lasting lift; broken Android translations brought bad reviews
Workedinfluencerlocalization
What they did
Found influencers on Collabstr; most were too expensive or a poor fit. Picked a Colombia-based creator with a million followers who was cheap for his reach, assuming the Spanish translation was enough. The audience was mostly on Android, where the translations didn't work and many phones had problems; comments across platforms complained it didn't work or wasn't free. Founder fixed every problem and replied to each person. A few other Collabstr creators also worked well.
What happened
$4,000 revenue in one week; numbers never fell back to the previous level; temporary flood of bad reviews
- Stage
- growth
- Effort
- One campaign with one creator
“He's based in Colombia, and I thought, "That's great." He was, obviously, quite cheap for what it was, um and he had a million followers.”
“However, the revenue made $4,000 just in 1 week, so it was a success, and since then, it's um, you know, the the data's never gone back down to what it was before then”
“the translations, although were working fine on iOS, I had forgotten they weren't on Android, and obviously most of them were on Android.”
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- Value Study: Ask an optional 'Where did you hear about us?' with a free-text box31,000 answers; free text names specific teachers, courses and books
- Value Study: Ask which mediums users work in so the app feels made for them
- Value Study: Translate your app into several more languagesPaying users in the new languages; Dutch became common out of nowhere
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- Value Study: Drop the free tier and charge everyone a small amountSubscriptions and lifetime sales rose; revenue doubled in a year to $61K
- Value Study: Offer a lifetime plan next to the yearly plan50% lifetime, 50% yearly until the Android launch
- Value Study: On Android, replace the hard paywall with a soft paywall trialAndroid reviews recovered from very bad
- Value Study: Reply personally to every support email and fix bugs right awayMany reviews name the founder; turned angry users into five-star reviewers
- Value Study: Run an ad in the main print magazine for your hobby nicheRoughly broke even; reached people who wouldn't have found it
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- Value Study: Add a tip jar to your settings menu$157 in tips this year, covering the developer fee
- Value Study: Test higher prices in the US firstSettled on a price about halfway up; no numbers
- Rank number one for your niche's main keywordsAbout $30K MRR; #1 for ~10 related terms
- Add Meta ads once organic growth in your niche levels offRevenue doubled or tripled; took time
- Raise your yearly price from $29.99 to $49.99Good so far, per a viewer; no numbers
- Show 2-3 screens of benefits and testimonials right before the paywallWon the client's test against the other onboarding version