An app at $4M+ ARR · App Masters client
Grow with Meta ads alone before adding any other channel
$4M+ ARR for one client and ~$1M MRR for another, Meta only
Workedpaid-social
What they did
Both apps grew using only Meta ads; the ~$1M MRR developer only later added Apple Ads (with App Masters). No creative or targeting detail given.
What happened
One client at $4M+ ARR and an indie developer at ~$1M MRR, both from Meta only.
“So one of our clients doing 4+ million ARR, just Meta.”
“he's been able to scale to about a million MRR with just Meta. And then he's like, "Steve, can you help me with Apple Ads?"”
Related topics
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