A wallet app · App Masters client
Put the brand word you target first in the App Store keyword field
Reached #2-3 for 'Apple Wallet'; one app, anecdotal
Workedaso
What they did
App already had 'wallet' in its title. In the iOS keyword field, the word 'Apple' was moved from somewhere on the right to the very first position, to target the combined term 'Apple Wallet'. Steve's rule: keywords further left in the keyword field tend to rank better.
What happened
App reached #2 or #3 for 'Apple Wallet' after the move.
- Stage
- live client app
“put that keyword to the left of your keyword field. We found that keywords to the left tend to have better rankings”
“we were able to get to number two for Apple Wallet for a client, and we have wallet in the title and we just moved Apple all the way to the left”
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