App Masters · B2B · ASO agency and app studio
Launch a good-enough app, and only finish it if downloads show up
Speaker's standing process; no numbers
Unknownvalidationasopaywall
What they did
Build a good-enough version with standard onboarding and a hard paywall and put it live. No downloads -> stop, don't build features or tune monetization. Downloads -> aim for 5-10% trial starts; if trial-to-paid is below the 30-40% industry average, it's a product problem, not a channel problem, so finish the product.
“and if if there's crickets and I'm not getting downloads, [laughter] I don't finish the product.”
“But then forcing the start trial and the if the trial-to-paid is not there, then I know I have a product problem, not a a channel problem.”
Related topics
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