A niche subscription app · B2C · App Masters client
Name your new app after a keyword with ~30 searches that nobody uses in their title
#1 in week one, 100 downloads a day, $1,600 first month, ~$20K MRR years later
Workedasopositioning-nichevalidation
What they did
Found a keyword (two variants, one word and two words, each ~30 search volume) that no competitor used in its title, based on an owned app ranking #1 for similar-volume keywords at 100-150 downloads/day. Asked a client with a new app idea to name the app exactly that keyword. Launched with no free trial.
What happened
Ranked #1 within the first week, ~100 downloads/day, $1,600 in the first month; grew to $12-15K MRR on ASO alone with a couple of keywords, now close to $20K MRR.
- Stage
- launch
“Because I found a keyword that I felt like I could rank for, and it was search traffic around 30, two keywords.”
“And so we did, and we were able to get to number one within the first week. And then after that, you know, we brought in $1,600 within the first month. It's now close to 20k MRR a few years later.”
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