A subscription app · B2C · example shared by Apphud
Show paid Instagram and Facebook users a paywall with no X; let organic users close it
Reported to perform a lot better; no numbers shared
Workedpaywallonboardingpricing
What they did
Use the 'Where did you hear about us?' onboarding answer (also a backup to the MMP) or the Superwall + Apphud attribution integration. App Store search or friend referral -> soft paywall with X to avoid one-star reviews; Instagram/Facebook -> hard paywall. Steve's extension: use other onboarding answers (e.g. professional vs personal use) to pick hard vs soft paywall or a higher price.
What happened
Shared by Lucas from Apphud on LinkedIn as performing a lot better for an app founder.
“So I started thinking like, what if on if they search for the App Store, or they heard it through a friend, you're going to hit them with a soft paywall, just to negate some of the one-star reviews, right?”
“This Lucas from Apphud shared this on LinkedIn, and talked about the integration with Superwall and Apphud, and how that performed a lot better for this guy on Twitter.”
Related topics
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