A design app · App Masters client
Rank for a niche keyword first, then climb to broader ones
Outranked Canva on a keyword
Workedaso
What they did
Client app first targeted a niche keyword Canva couldn't focus on, then moved up to bigger keywords.
What happened
Outranked Canva on that keyword (while earning far less).
“Like one of our clients were able to like outrank Canva, and it started off just going after a niche keyword, and then eventually going up.”
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- Remove the X from the paywall so users must start a trialTrial starts doubled from 6% to 13%; trial-to-paid unchanged; some one-star reviews
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- Switch from a closable paywall with no trial to a hard paywall with a free trialPerformed a little better; no numbers
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