An organic-only app · B2C · guest's own app
Try Meta ads on a small organic app, including a hard paywall
Only ~$1 revenue per install; economics didn't work
Failedpaid-socialpaywall
What they did
App making ~$3K/month, all organic. Tried Meta ads and also tried a hard paywall to lift revenue per install.
What happened
Revenue per install on Meta was ~$1, far below the ~$3 needed; hard paywall didn't help enough.
- Effort
- test campaign, size not stated
“when I try Meta, our revenue per install is about a dollar, Joseph. So I'm like, I can't make the economics work with that type of numbers, and I could just and we tried hard paywall, and just didn't work as well.”
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