A niche subscription app · B2C · App Masters client
Switch from a closable paywall with no trial to a hard paywall with a free trial
Performed a little better; no numbers
Workedpaywall
What they did
Launched with a soft paywall and no trial, which converted because the niche was narrow; then switched to a hard paywall (no X) with a trial. Speaker says trials usually beat no trial in his apps.
What happened
Performed a little better.
- Stage
- Launch (post-launch)
“When we launch the the app that I was talking to about, we did a soft paywall with no trials.”
“And then we went hard paywall with a trial, and it started to perform a little bit better.”
Related topics
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