GTM Sauce

An AI app in validation · B2C · host's client

Build just the viral feature as a TestFlight and let creators film it

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What they did

Find viral videos with SpyTok, build a TestFlight with only the feature that looks good on camera, hand it to a creator to film (two phones: one recording, one showing the app). If videos go viral while the app isn't live yet, demand is validated.
32:04
“So I'm working with a client right now where we're just building a TestFlight that has only the viral feature, and then we give that to the creator.”
Joseph Choi

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