App Masters · B2B · app marketing agency
Show real people's faces in your App Store screenshots
Host says apps with people convert better; no numbers
Workedaso
What they did
Use people (a smiling person or couple) in screenshots; Steve does this on his own apps.
What happened
Apps with people in screenshots tend to convert better (claim).
“We have seen that apps with people tend to convert better, as well, and Maddy, I'm not just telling you to do it, I actually do it myself, right?”
Related topics
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More from App Masters
All 17 App Masters tactics- Label sign-in buttons 'Continue with' instead of 'Sign up with'10% better in the host's A/B test
- Pick 6-10 keywords for the title and subtitle; revise every two weeksHost says his apps now rank #1 for many keywords he worked on for months
- Build a small app around one side feature of a big app, like green noiseHost says his portfolio since ~2020 was built this way; only 10-20% of apps hit
- Find a keyword you can rank #1 for, then build the app for itOwn app now #1 for its main keywords; no revenue shared
- Add Spanish (Mexico) keywords to rank in the US storeBeat Vietnamese, Korean and other extra localizations in their tests
- Buy App Store reviews that mention your target keywordsOne or two keyword reviews moved rankings; stopped because stores punish it
More from this episode
- Pick a keyword with search score ~30 that no top app has in its title, then build#1 for two keywords; one app ~$500/month, another $2-3K/month, all organic
- Launch on two niche keywords first, then climb to broader search terms$15-17K/month from organic alone; ~$20K/month now with paid added
- Build a hard-paywall app around a few keywords you can rank #1 for~$490K last year from organic search; over $1M lifetime since 2024
- Cut Apple Ads spend on an app that already ranks well in searchLittle change in sales or downloads; host's claim, no numbers
- Put each Apple Ads keyword in its own ad group on exact match~$6-7K/month spend; app stayed profitable; host says clients see it work too
- Run an Apple Ads max-conversion campaign with a $1-2 target cost per installGood ROAS across several clients at $600-$85K/month; one turned unprofitable when pushed higher
- Push Apple Ads spend up to find the most you can spend at a profitProfitable at first; turned unprofitable when scaled past ~$24K/month
- Grow a new app almost entirely with Meta ads$5M in revenue since its 2025 launch
- Rely on App Store search as the only way users find the app$6M last year, nearly all organic (app has been around for years)
- Launch many apps aimed at searched keywords; a few winners carry the restTop apps at $200K, $100K, $90K, $50K a month; many others make nothing
- Ask new users what they want help with, and see which answer pays'Anxiety relief' converted best of all goals (sleep, calm, stress)
- Rootd: Go after 'panic attack' first, then climb to 'anxiety relief'Now #2 for 'anxiety relief' and #1 for 'anxiety' (search score 36)
- Put extra English keywords in the Spanish (Mexico) title and subtitleHost says it helps US rankings, even if the app isn't sold in Mexico