An app running Apple Ads · B2C · App Masters client
Push Apple Ads spend up to find the most you can spend at a profit
Profitable at first; turned unprofitable when scaled past ~$24K/month
Mixedapple-search-ads
What they did
Client was profitable on a Basic+ campaign (~$24K/month) plus max conversion. Spend was scaled up, then the team searched for the level ($10K? $15K?) that still gives positive ROAS.
What happened
Profitable at first, became somewhat unprofitable when scaled; still being tuned.
“And we were profitable, we tried to scale it up and it got a little bit unprofitable, but we're trying to scale that up even more, right?”
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