A keyword-driven app portfolio · B2C · developer the host tracks
Launch many apps aimed at searched keywords; a few winners carry the rest
Top apps at $200K, $100K, $90K, $50K a month; many others make nothing
Workedportfolioaso
What they did
Developer builds apps around what people already search for, ranks well for those terms, and keeps launching. Apps launched as recently as September and December 2025 reached ~$100K and ~$90K a month (Sensor Tower estimates).
What happened
A handful of apps earn $50-200K/month each; many apps in the portfolio earn nothing.
“Again, you need to launch a lot more, cuz if you look at their profile, there's a lot more apps making nothing.”
“They're utilizing what's what people are searching for, ranking pretty well, I've seen them, I'm studying them, ranking pretty well for all these terms, and then generating revenues from this.”
Related topics
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More from this episode
- Pick a keyword with search score ~30 that no top app has in its title, then build#1 for two keywords; one app ~$500/month, another $2-3K/month, all organic
- Launch on two niche keywords first, then climb to broader search terms$15-17K/month from organic alone; ~$20K/month now with paid added
- Build a hard-paywall app around a few keywords you can rank #1 for~$490K last year from organic search; over $1M lifetime since 2024
- Cut Apple Ads spend on an app that already ranks well in searchLittle change in sales or downloads; host's claim, no numbers
- Put each Apple Ads keyword in its own ad group on exact match~$6-7K/month spend; app stayed profitable; host says clients see it work too
- Run an Apple Ads max-conversion campaign with a $1-2 target cost per installGood ROAS across several clients at $600-$85K/month; one turned unprofitable when pushed higher
- Push Apple Ads spend up to find the most you can spend at a profitProfitable at first; turned unprofitable when scaled past ~$24K/month
- Grow a new app almost entirely with Meta ads$5M in revenue since its 2025 launch
- Rely on App Store search as the only way users find the app$6M last year, nearly all organic (app has been around for years)
- Ask new users what they want help with, and see which answer pays'Anxiety relief' converted best of all goals (sleep, calm, stress)
- Rootd: Go after 'panic attack' first, then climb to 'anxiety relief'Now #2 for 'anxiety relief' and #1 for 'anxiety' (search score 36)
- Put extra English keywords in the Spanish (Mexico) title and subtitleHost says it helps US rankings, even if the app isn't sold in Mexico
- App Masters: Show real people's faces in your App Store screenshotsHost says apps with people convert better; no numbers