A health and fitness app · B2C · host's acquired app
Cut Apple Ads spend on an app that already ranks well in search
Little change in sales or downloads; host's claim, no numbers
Workedapple-search-ads
What they did
After acquiring an app that ranks well organically, scaled its Apple Ads spend way down and watched sales and downloads.
What happened
Very little impact on sales and downloads.
“Now, I've really scaled down the Apple Ads, and I've seen very little big impact on our sales and downloads.”
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