A health and fitness app · B2C · host's acquired app
Build a hard-paywall app around a few keywords you can rank #1 for
~$490K last year from organic search; over $1M lifetime since 2024
Workedasopaywall
What they did
The sellers followed Steve's YouTube keyword-first model: picked keywords Steve knew existed in a hard niche, built the app, and reached #1 for a small number of keywords with traffic. Hard paywall. Steve advises targeting keywords around 30 popularity and up.
What happened
Over $1M lifetime revenue; ~$490K last year almost entirely from organic App Store traffic; $35K in April 2026. App Masters bought it.
- Stage
- Exit (launch 2024 to acquisition)
“And the fact that they got to number one, and they just built the app.”
“But this gives you an indication of like you don't need that many keywords that have traffic to get any type of like, to build a six-figure business, right? And this has a hard paywall and all that stuff.”
Related topics
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More from this episode
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- Grow a new app almost entirely with Meta ads$5M in revenue since its 2025 launch
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- Put extra English keywords in the Spanish (Mexico) title and subtitleHost says it helps US rankings, even if the app isn't sold in Mexico
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