App Masters · B2B · app marketing agency
Send buyers from the paywall to a web checkout page in Safari
Big drop-off every time; did worse than Apple in-app purchase
Failedpayments-checkout
What they did
On plan tap, open a web checkout outside the app (Safari page, like Flo Period Tracker does) or pop up a Stripe payment link.
What happened
Every time App Masters tried it they saw a big drop-off; Stripe links performed worse than showing Apple in-app purchase.
“And every time we've done this, Trent, we've seen a big drop-off. We've seen a huge drop-off”
“or even popping up a Stripe link, which we have done in the past, those generally have performed worse than just showing the Apple in-app purchase”
Related topics
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