GTM Sauce

Helium · B2B · AI paywall builder

Ask sign-ups for their revenue; call the big apps, let small ones straight in

Unknownlanding-pagesales-org

What they did

Helium's 'Get Started' asks a few questions including average revenue. Small apps get in directly; big apps see what looks like a waitlist so the team can talk to them first. Guest says it may soon open to everyone instantly.
25:03
“the meta on landing pages a lot of times is if you're a really big app and you write like, "Hey, what's your average revenue?" If you click Get Started, we'll ask you a couple questions. If you just say you're a really small app, um you can just get in. But we we we want to catch the big apps and like chat with them a little bit first.”
Trent Hommeyer

Related topics

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode