GTM Sauce

Two competing sound/sleep apps the host knows (unnamed)

In a sleep-sounds app, play the sounds during onboarding

Converts better, confirmed by two competing apps; no numbers

Workedonboarding

What they did

For an audio app (e.g. sleep sounds or relaxing soundscapes), play the actual audio while the user goes through onboarding.

What happened

Host says it converts better; a friend's app does it and a competitor confirmed it works.
17:59
“if it's a sleep sounds app, playing that audio during the onboarding tends to convert better as well”
Steve P. Young

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