App Masters · B2B · app marketing agency
Find a keyword you can rank #1 for, then build the app for it
Own app now #1 for its main keywords; no revenue shared
Workedvalidationasopaid-social
What they did
Before building, check the keyword: if the top apps all have it in their title and huge rating counts (e.g. 'meditation': Calm, Headspace, Insight Timer with ~1M ratings), skip it. Pick keywords where #1 is reachable quickly, build the app, rank #1 to find early product-market fit, then scale with Meta.
What happened
Steve's own app is reaching #1 for its best keywords.
- Stage
- own apps
“So, that's why I like to find keywords, and then build the app because I know I can get to number one quickly for that particular keyword and then drive initial channel-market fit, product-market fit, and then use Meta to scale the app.”
“If the biggest apps, like everybody has meditation in their title, right? They all have amazing ratings.”
“For one of my apps, we're starting to be number one for our best keywords.”
Related topics
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