Practitioner pattern · Steve P. Young (Sells agency services, app audits and a paid community (App Masters community, Road to 1k challenge))
Don't target by gender, age or state in Apple Ads
Kills impressions; seen repeatedly across accounts Steve reviews
Failedapple-search-ads
What they did
Do not add gender, age or state-level targeting to Apple Ads campaigns; Apple's privacy rules make them sharply limit impressions. Targeting 'New customers' only is fine.
What happened
Demographic targeting sharply limits impressions; campaigns set up this way 'aren't working'.
“With Apple search ads, do not try to be demographic. Do not do state-level, do not do female, male. It does not work. It will really, really limit your impressions.”
“every time we try to do demographic stuff, and I've talked to a few people, they're like, "Steve, you know, it's not working right now."”
Related topics
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