Momingo · B2C · app by Steve's friend John
Write answers to "Does [app] work?" style questions so ChatGPT recommends you
Founder says he gets ChatGPT traffic; no numbers
Workedseo
What they did
Create content answering the questions people ask AI assistants about the app: 'What is Momingo? Does Momingo work? Can I use Momingo? Does Momingo support Washington, D.C.?' Steve suggests the same for feature questions ('Does BrainJams support language learning with spaced repetition?').
What happened
John says he gets traffic from ChatGPT this way.
“he talked about how he uses ChatGPT, and how he gets all this ChatGPT, and here's how he does it, right? "What is Momingo? Does Momingo work? Can I use Momingo? What about Washington, D.C.? Does Momingo support?"”
Related topics
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More from Momingo
All 3 Momingo tacticsMore from this episode
- Put about 75% of Meta spend into web-to-app ads, the rest into install ads
- Build several apps for searched keywords; grow the one that ranks #1Winner ranks #1 for keywords at popularity 41; ~1,000 downloads/week, $35K MRR
- Grow an app nobody searches for with Meta ads~$5M since launch; App Store brand searches rose once Meta spend began
- Run an Apple Ads Max Conversions campaign with a $2 target and $30 daily budgetSlightly beat the agency's Basic Plus campaigns for a big-spending client
- Don't target by gender, age or state in Apple AdsKills impressions; seen repeatedly across accounts Steve reviews
- Optimize Meta ads for purchases, but also send paywall views and checkout startsSaid to improve results; no numbers given
- Show the paywall during onboardingSales and retention both rose; no numbers given
- Title the first trial email "Our most popular workouts" instead of a benefits pitchWorkout rate doubled
- Add "TV ad" and "lawyer" to the "How did you hear about us?" questionARPU up 30%, even without running TV ads
- Show the paywall before asking people to sign upPaywall views 40% to 94%; trials up 190%, sales up 52%
- Test a hard paywall against locking more of the app's contentSimilar numbers; hard paywall raised conversions a little
- When people close the paywall, offer 3 items for $2 one-timeEarly: that purchase is being bought all the time; no numbers yet
- Blinkist: Redesign the paywall to fix customers' biggest complaintConversion up 23% (Blinkist's published case study)
- Offer yearly with 7 free days, or $1.99 for the first monthConversion 19% to 25%; proceeds up 21%
- Before the paywall, add "We want you to try it free" and social proof screensResumee-style reminder screen didn't work as well; new version's results not shared
- Show a longer free trial only to people who close the first paywallClients report longer trials win only as a second offer; no numbers
- Use App Store search if people search for your app type; otherwise Meta adsSteve's rule from client data; one or two channels can reach $5M ARR
- App Masters: Find a keyword you can rank #1 for, then build the app for itOwn app now #1 for its main keywords; no revenue shared