A subscription app · B2C · example from host's talk
Add "TV ad" and "lawyer" to the "How did you hear about us?" question
ARPU up 30%, even without running TV ads
Workedonboardingpaywall
What they did
In the onboarding 'How did you hear about us?' question, add 'TV ad' (put it at the top) and an authority referral option such as 'lawyer' or 'referred by financial adviser', even if you run no TV ads. Cal AI, Resumee and Flow show similar TV/YouTube options.
What happened
30% increase in ARPU.
“so somebody added these two things, TV ad and lawyer, he saw a 30% increase in ARPU. That's it, because even if you're not running it, it works.”
“So, add the TV ad, make it top, though.”
Related topics
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